| POW Number: 1.A |
July 1, 2002
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POW Title: Operating Agri-Food Systems for Profitability and Sustainability
Situation Statement:
Managers in our agri-food system face an increasingly complex array of managerial tasks and decisions. Increased economic globalization and a reduced role of government in the agricultural sector have led to increases in the price risk faced by agri-food system businesses. Consumers now have a greater interest and stake in agricultural practices through environmental and food safety regulation. Rapidly changing technology, production alternatives, and labor supply situations increase the number and complexity of the daily and strategic decisions agri-food system managers must address. In order to remain competitive in a rapidly changing business environment, agri-food system managers must possess adequate business skills to acquire necessary information, make rational economic decisions, and chart strategy for their businesses.
SUB POW: 1.A.1. Business Skills
Objective: 1.A.1.1. Participants will adopt skills that enhance labor management practices for their business.
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Objective: 1.A.1.2. Participants will adopt and use basic business management skills including:
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Objective: 1.A.1.3. Participants will be able to explain, install, and adopt appropriate information technology for their business.
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SUB POW: 1.A.2. Improving the Ability of PA Producers to Understand and Use Marketing Systems
Objective: 1.A.2.1. Participants will be able to identify existing, new, and/or potential markets for their products and services and understand the forces that determine prices in those markets.
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Objective: 1.A.2.2. Participants will use marketing methods to sustain or increase market share and/or price received.
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SUB POW: 1.A.3. Strategies to Enhance Agribusiness Competitiveness
Objective: 1.A.3.1. Participants will use sound financial-planning skills to prepare for transitions within their business, i.e., retirements, sales, transfers, etc.
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Objective: 1.A.3.2. Participants will use decision support systems, i.e., consultation teams, computer software, benchmarking, etc. to improve business management decisions.
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Objective: 1.A.3.3. Participants will be able to explain and adopt risk management strategies to protect profitability and sustainability.
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Objective: 1.A.3.4. Participants will understand the impact of current and emerging policies and regulations on their business.
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Objective: 1.A.3.5. Participants will identify and adopt strategic business plans appropriate to their goals, i.e., expansion, diversification, specialization, integration, internal organization, etc.
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Objective: 1.A.3.6. Participants will recognize the opportunities and challenges associated with value-added industries.
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